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Welcome to the Second Issue of
The Whitewater Press!
Holiday / Winter 2010 ~ Volume 2 / Issue 2 
Click on The Whitewater Press Cover above for our Digital Edition!
(If it does not load properly, just close the digital window and try again!)
Before you click to read our digital edition, some hints for a terrific reading experience:
- First, once the paper loads on your screen,
at the top, click on the third gray button from the left with double arrows!
This will full screen the magazine, making it easier to read. You can magnify to zoom in or out at any time.
Once you zoom in, the large arrows at all outside margins easily move the page for you. Hover any corner to turn the page! The Table of Contents on Page 6 is hot linked to the page by clicking on the Page Number. Have fun and let us know what you think!
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This paper was also delivered to every Whitewater home's front porch on
Sunday, November 14th by the Whitewater FFA
and is available for pick up at most Whitewater businesses.
Back in the day (the 1990’s), Wild Wings Way LLC published an all Rock County magazine called, ontheRock. The goal of the publication was to tell only good news, share the stories of the people and the small businesses of the area and to be the first publication to cover and deliver to all towns in the county. It was created by a handful of freelance folk, designed and published out of our farm house in Johnstown. Our company jumped into the wacky world of the web in 2007, expanding the same goals of the magazine, launching the DiscoverontheRock eNeighborhood www.discoverontherock.com, ambitiously setting a goal to bring all the communities of the Heart of the Rock River Basin together for the first time. This continues to be an exciting work in progress.
Even though the newspaper and print industry is rapidly declining under the pressure of the digital age, we’ve always believed that even though technology is cool and fun, people naturally love to touch stuff, have things laying around the house, and collect things. The problem with print is that it often focuses on bad news and it relies on dollars from advertisers, but rarely tells their stories.
We are honored and thrilled to bring our print theory to Whitewater! The pages of this second edition of The Whitewater Press share stories about local businesses we believe you’ll visit, now that you know about the people who own them. We’re also honored to host on-going columns by local celebrities and who’s who. Thanks so very much to everyone who has supported The Press. You so Rock! We’re anxious to hear from you, our readers. Please take the time to email or write us your impression, send ideas and suggestions.
 | Wild Wings Way LLC
Jerry & Linda Schalk
10102 North Klug Road
Milton, WI 53563
608.314.4004
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Thank You!
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